Shrugged Collective

Barbell Business – How To Charge Your Clients For The True Value Of Your Service W/ AJ Rivera – 158

We say it all the time- it is important to communicate to your clients that they are paying for coaching and not just a gym membership.

On that note, it is important to charge a price for your service that matches the value you are providing. More often than not, gym owners are not charging what they are worth, and that is a problem. Some say, it feels strange to charge a high price for something they are passionate about and others say they have to compete with the cheaper box down the street, but the truth is, you are setting the standard of your fitness service based on how much you are charging, and chances are, you are not charging what you are truly worth.

In this week’s episode, we are talking to AJ Rivera. AJ runs a consulting business called PT Freedom where he teaches trainers and gym owners how to set up systems that provide the most value to clients, while at the same time creating more financial freedom for the trainer or gym owner. AJ also founded, operated, and sold two gyms in Chicago. We also dive into some his experience with setting up gyms to sell.

If you are currently getting members in the door but still financially struggling to make what you deserve, this episode is a must watch.

Enjoy the show,


This week on BARBELL BUSINESS, we interview AJ Rivera on:

  • Why most gym owners and trainers are undercharging their clients
  • How to set up your services to provide the most value to your clients
  • How to set up your gym business to sell



Instagram: @barbellbusinesspodcast

Facebook: /barbellbusiness


Want help creating and executing strategies and systems to grow your membership, dial in your analytics and strengthen your gym’s community? Learn more about our individualized business coaching program, Barbell ETHOS and get on our waitlist for the next opening.


Mike Bledsoe

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