Shrugged Collective

Barbell Business – Getting Your Systems in Place w/ Danny Putnam – 164

It’s a tale as old as time: A Major League Baseball right-fielder starts selling deer-antler supplements to teammates during pitching changes. Word spreads until members of rival teams are making transactions on base, until finally, one day, he’s inadvertently made the career switch from pro-ball player to nutrition entrepreneur. Sound familiar?

Okay. So maybe former Oakland A’s outfielder Danny Putnam’s specific story isn’t one we’ve heard before, but you’ve seen those basic elements over and over: A hobby or a side-gig ends up taking off, and before you know it, you’re in business. As the Founder and Managing Director of Lurong Living, Danny’s business literally started on the field during ballgames. It wasn’t anything he’d expected. The way he’s sustained the growth of his business is by putting the right systems in place at the right time.

In this episode, we talk to Danny about how to know when to build a tool versus when to hire a person, the difficulty of putting up boundaries on your time when things start taking off, and how to create buy-in with your employees. We also use juggling as a metaphor a lot. It works. (Anyone who’s ever dropped the ball can back us up on this.)

As entrepreneurs, we often don’t want to develop systems or automation, out of the fear that it will make our business impersonal. We talk about the ways that systems can actually make us more creative. When we can find a better way to take care of tasks that are outside of our wheelhouse, it frees up our time and our brain to work on the bigger picture of our mission.

Whether you’re growing your business or you just want to hear more about the world of deer-antler side-hustles, we hope you enjoy the show!


Use promo code: BBShruggedBus25 to receive 25% off an order of Lurong Living supplements


This week on Barbell Business, we interview Danny to discuss:

  • The benefits of systematizing your business
  • How to know when to build a tool vs. when to hire a person
  • How to tackle a to-do list that’s way too big
  • How to create buy-in with your employees



Instagram: @barbellbusinesspodcast

Facebook: /barbellbusiness


Want help creating and executing strategies and systems to grow your membership, dial in your analytics and strengthen your gym’s community? Learn more about our individualized business coaching program, Barbell ETHOS and get on our waitlist for the next opening.


Mike Bledsoe

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