Shrugged Collective

Barbell Business – The Evolution of Working Against Gravity w/ Adee Zukier

This week on BARBELL BUSINESS, we interview Adee Zukier:

Adee is a champion weightlifter and founder of the wildly successful nutrition online company, Working Against Gravity. In this show, she discusses:

  • The evolution of their online nutrition program and business model
  • Hiring virtual assistants and new employees
  • Their new referral and social proof model
  • Optimizing the user experience
  • Keeping your clients accountable for long-term success and extreme ownership

During the Strong Summit in Toronto, we met up with one of our favorite Canadians Adee Zukier. She had just finished her talk on nutrition and absolutely crushed. Adee has a great way of authentically communicating her special passion for people, nutrition, and overall happiness and if you haven’t experienced this for yourself, now would be a great time to start.

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This is a great show for any fitness entrepreneurs who are looking to evolve their current online business model. She discusses pivot points in her business since we interviewed her almost exactly 1 year ago. Since that show and a few Barbell Masterminds later, she’s gone from 700 clients to 1800-2000 and they currently have a waiting list with more people than active clients. Go WAG!

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It’s been a true pleasure to work with Adee over the past year. She and her team are next level thinkers and implementers – a really great example of stellar leadership, awesomely autonomous employees, and a service that is life changing at its core.

Follow Adee on Instagram and Facebook where she posts lifts, travels, artwork, and a ton more of the awesomeness that personifies her fiery barbell gypsy spirit.

Mike Bledsoe

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