Shrugged Collective

The Man Responsible for over 1,000 Weightlifting, Powerlifting, and Bench Press World Records w/ Eleiko CEO Erik Blomberg – Barbell Shrugged — Barbell Shrugged #434

Eleiko is a world-leading supplier of professional weightlifting, powerlifting and strength training equipment. “We work to make people stronger so they can perform better, in sports and in life,” CEO Erik Blomberg describes the company’s mission.

In this episode of Barbell Shrugged, Anders, Doug, and Travis discuss:

What is the Eleiko difference?

Setting more world records than any other barbell in the world.

Being innovative with new equipment.

The process of perfection design, production, and customer service.

Why Strong is Happy.

The greatest weight lifting vacation in the history of the world.

And more…

Eleiko Sport of Instagram

Anders Varner on Instagram

Doug Larson on Instagram

Travis Mash on Instagram


One Ton Strong – 8 Weeks to PR your snatch, clean, jerk, squat, deadlift, and bench press

20 REP BACK SQUAT PROGRAM – Giant Legs and a Barrell Core

One Ton Challenge 

8 Week Snatch Cycle – 8 Weeks to PR you Snatch

Aerobic Monster – 12 week conditioning, long metcons, and pacing strategy

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Anders Varner

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