Shrugged Collective

Barbell Shrugged  — I Want Villians in CrossFit w/ Aaron Hinde  — 342

Aaron Hinde is Co-Founder and President of LIFEAID Beverage Company, a leading manufacturer of premium, healthy, and convenient nutritional products designed to boost performance and speed recovery for people pursuing active and healthy lifestyles.

Aaron’s passion for athleticism and his ability to equip people with the formula to perform at maximum capacity has played a major role throughout my career. After earning a Doctor of Chiropractic degree from Palmer College, he served as Clinic Director at Hinde Chiropractic Sports Injury and Pain Center for over ten years. As one of the top practices in Santa Cruz County, he helped over 5,000 individuals, including professional athletes, erase their pain and return to function as quickly as possible.

Being immersed in the health field, Aaron noticed a genuine need in the marketplace for clean and effective sports drinks without the sugar and artificial flavoring. In 2011, he co-founded LIFEAID to provide individuals with specially formulated, low-sugar, high-value natural supplement beverages.

In this episode, we talk about the future of Fitaid IPO, growing successful companies inside CrossFit, throwing the baddest CrossFit Games afterparty, steroids in the CrossFit Game season, managing the messaging between sport and health in CrossFit, and more.


– Doug and Anders

Connect with Aaron Hinde

Connect on social: InstagramFacebook

Resources: LIFEAID

Doug Larson Fitness

Doug’s new website is live! Check it out at DougLarsonFitness.com

The Bledsoe Show

The Bledsoe Show (Mike’s personal show) is back! Check out new episodes and the new website at TheBledsoeShow.com

Check out our FREE 50+ page OLYMPIC WEIGHTLIFTING GUIDE! Includes: The Basics, Sample Programming, Links to Technique Videos, and more!


Train smart,

Mike, Doug and Anders

Doug Larson

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