Shrugged Collective

Barbell Shrugged — How to Grow Your Gym w/ Mind Pump —  311

Mind Pump is an online radio show/podcast that has been described as Howard Stern meets fitness. It is sometimes raw, sometimes shocking and is always entertaining and informative.

The hosts, Sal Di Stefano, Adam Schafer and Justin Andrews have over 40 years of combined fitness experience as personal trainers, club managers, IFBB fitness competitors and fitness thought leaders.

This episode covers training tips, gym owner business tips, mindful eating, and everything in between. Adam and Sal discuss how they are working to combine the worlds of health, wellness and aesthetics, and much more.


– Mike, Doug and Anders

A post shared by Adam Schafer (@mindpumpadam) on

Growing a box

The Mind Pump team have been in the fitness industry for decades. They have earned a wide range of experiences and created a vast knowledge base. Today, they help other gym owners with advice on how to create the right team, how to approach the climate of the gym market, and how to use systems to a gym owner’s advantage.

Grow your gym by following these steps

  1. Utilize systems and keep them the same — Allow members to recognize familiarity in the way they check-in, how memberships work, and how classes are run.
  2. Pull talent from within the facility — It’s best to bring someone who knows the environment and is familiar with the systems.
  3. Delegate tasks based on what people are good at — Your all-star coach may not be the ideal person to handle managerial work, so make sure you place people in the right positions.

Sometimes it’s a good idea to max yourself out like crazy, and test yourself, and find out what you’re really made of. It’s also sometimes good to go take a yin yoga class, get really quiet, and be by yourself.” — Adam Schafer


  • Eat Mindfully —  Today we often find ourselves in front of the TV, flipping through Instagram while shoveling down a meal. It’s important to remain present when we are eating. Around the world, across various cultures and religions, humans have rituals around the time that they eat. We should also be able to chew and swallow without requiring fluids to wash food down. As a challenge: Try to keep fluids out of reach when you’re eating next time.
  • Train across a wide range of modalities — It’s great to have a variety of movements and intensities in your training. Focus on strengthening the connective tissue as much as the belly of the muscle. For example: Endurance athletes can benefit from a Powerlifting cycle and Crossfit athletes can benefit from yoga.
  • Downtime and unplugging are critical to health and success in business — Sal employs a strategy of keeping a 7pm cut-off. No matter how much work he has to get done, the phone is off and put away at 7pm every night so that he can decompress and spend time with his family.
  • Become a good salesperson — It might be the most important skill in building a successful gym. All the passion in the world carries little weight if you cannot get people in the door to purchase a membership. The skill of sales also translates to many other skills throughout life.
  • “Gear” or steroids have a different effect on different people — Some people will have excellent results and no side effects, while others can have some serious health problems, “it really depends on the person.”

Train and eat because you love your body. If you chase health, you’ll get a great deal of the aesthetics.” — Sal Di Stefano

A post shared by Sal Di Stefano (@mindpumpsal) on

Connect with Mind Pump

Doug Larson Fitness

Doug’s new website is live! Check it out at DougLarsonFitness.com

The Bledsoe Show

The Bledsoe Show (Mike’s personal show) is back! Check out new episodes and the new website at TheBledsoeShow.com

Check out our FREE 50+ page OLYMPIC WEIGHTLIFTING GUIDE! Includes: The Basics, Sample Programming, Links to Technique Videos, and more!


Train smart,

Mike, Doug and Anders

Mike Bledsoe


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