Shrugged Collective

Creating Great Apparel for Functional Fitness Athletes w/ Joe Kudla  — Barbell Shrugged #352

Joe Kudla is an entrepreneur and founder of Vuori Clothing, an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art and a strong visionary spirit.

In this episode, Joe shares the history of Vuori, what it’s like to establish a brand in a saturated market, how to establish a culture that shines through in the product, the process of creating a great experience for male fitness athletes, what’s Expansion and growth into brick and mortar facilities, and more.

Special offer: Save 25% OFF your order with coupon code: “SHRUGGED25”


– Doug and Anders

Connect with Joe Kudla

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Connect on social: Facebook, Vuori Clothing Instagram

Special offer: Save 25% OFF your order with coupon code: SHRUGGED25

Doug Larson Fitness

Doug’s new website is live! Check it out at DougLarsonFitness.com

The Bledsoe Show

The Bledsoe Show (Mike’s personal show) is back! Check out new episodes and the new website at TheBledsoeShow.com

Check out our FREE 50+ page OLYMPIC WEIGHTLIFTING GUIDE! Includes: The Basics, Sample Programming, Links to Technique Videos, and more!


Train smart,

Mike, Doug and Anders

Mike Bledsoe


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