Joe Kudla is an entrepreneur and founder of Vuori Clothing, an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art and a strong visionary spirit.
In this episode, Joe shares the history of Vuori, what it’s like to establish a brand in a saturated market, how to establish a culture that shines through in the product, the process of creating a great experience for male fitness athletes, what’s Expansion and growth into brick and mortar facilities, and more.
Special offer: Save 25% OFF your order with coupon code: “SHRUGGED25”
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