Shrugged Collective

Profit Isn’t A Bad Word – Business of Fitness #68

Joe Gigantino Jr. has been a leading entrepreneur since his arrival in the Silicon Valley. After playing Division 1 football at Fresno State, Joe received a BS degree in Business Marketing.  

Joe started his first business soon after graduation. Results Marketing was formed to help athletic facilities incorporate EFT transactions into their billing procedures. 

In 1992, at the age of 25, he merged his business with a small athletic club in San Jose, California. Within 30 months, Joe grew the combined business to the 6th fastest growing private company in the Silicon Valley, as stated by the San Jose Business Journal. He was selected by the same publication as one of the top 30 executives under the age of 30 in the Valley. In that same year, Joe was chosen as 1 of 50 from a pool of 1,000 applicants, and the youngest to participate in the MIT “Birthing of Giants” Program. Joe sold his interest in the business in 1995 to a firm who took the chain public. 


In 1997, Joe purchased his first athletic club building in Milpitas, Ca. He has successfully continued buying commercial fitness property with athletic club businesses in northern and central California and Arizona. Joe has been working with companies and individuals who own fitness property and also operate their fitness business within the company. Through a sale leaseback, Joe and his company www.WeBuyFitnessRealEstate.com, purchase fitness property, and through a long-term lease, the current fitness business continues their operations. 


In line with his passion for fitness, Joe opened WeightsandBars.com, a local equipment retail business specializing in functional equipment for home gyms, CrossFit boxes and health clubs. 


Brief Summary: 

Today is all about increasing profit! Joe Gigantino is an OG when it comes to the fitness industry, and truly knows what it means to “always be closing.” Working in the fitness industry, we’re put in the unique position to exponentially increase profit, and in today’s episode, Joe breaks down how to do just that. If you’re ready to get up, grind, and improve your business—get fired up for today’s show, it’s for you! 


Minute Breakdown

0-5 Monthly reoccurring revenue businesses and increased profitability 

5-10 Planning to profit and creating an action plan 

10-15 Getting out there and building your business  

15-20 Leading with transparency and tracking opportunities  

20-25 Maintaining long term wealth 

25-30 Recalibrating goals to meet evolving expectations 


Check out our last episode with Joe: https://www.ncfitpodcast.fit/businessoffitness/ep42 

Contact Joe: joe@workout.com 

Find Joe on the web: webuyfitnessrealestate.com  

Connect with Jason at @jasonkhalipa 

Work with Jason and the NCFIT Collective Crew at ncfitcollective.fit



Anders Varner

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