Shrugged Collective

Keeping Your Coaches – Business of Fitness #69

He’s back everybody! M.D.V (Matt DellaValle) is a seasoned guest and co-host of the Business of Fitness Podcast. MDV is the Chief Fitness Officer at NCFIT, managing all fitness, coaching, and programming operations worldwide for the company. Over the past decade, MDV’s journey has taken him a few different directions—coaching at some of the best gyms in the biz (CFNE, Reebok CrossFit ONE, CrossFit ONE Nation & NCFIT), leading seminars as part of CrossFit HQ Staff, and managing fitness partnerships for Reebok INTL. Before all this fitness stuff, MDV earned his law degree from William & Mary Law. He is passionate about coaching, fitness, and American traditional tattoos. 


Today is all about coach retention and best practices for staff satisfaction. From paygrade and bonuses/incentives to creating culture and building rapport, today’s episode shares what we’ve learned about employee gratification over the last 11 years at NCFIT. Fitness aside, anyone in the service industry has a takeaway or two from today’s show. Sit back, relax, and enjoy! 


Minute Breakdown

0—10: Creating a culture to keep your coaches  

10–20: Paying for performance: Financial incentive and benefit packages  

20–30: Honest communication about expectation and trajectory  

30–40: Cultivating passion, purpose, programming, and a coach’s development 

40–50: Leading by example and building bonds 


Check out our latest episode with MDV: https://www.ncfitpodcast.fit/businessoffitness/ep63 

Contact MDV: mdv@nc.fit 

Find MDV on Instagram: @m.d.v_  

Connect with Jason at @jasonkhalipa 

Work with Jason and the NCFIT Collective Crew at ncfitcollective.fit



Anders Varner

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