This week on BARBELL BUSINESS, we interview Charles Boyett and discuss:
- Taking the leap from one career path to another
- Challenges that come with acquiring a failing gym
- Mending a broken and disconnected culture
- Charles’ #1 piece of advice for others looking to purchase a gym
A few weeks ago, we interviewed Matt Reynolds of Reynolds Strong to discuss how to sell a gym – well here’s part 2 for those of you wanting to buy one.
This week on BARBELL BUSINESS, we interview Charles Boyett, a recent graduate of the Barbell Business Workshop, Barbell Logic client, Barbell Masterminder, the new owner of Training Grounds Fitness and Orange Park CrossFit, and one of the most awesome guys you’ll meet anywhere.
plan…. grind… push…. give everything you’ve got day in and day out…. But never forget to have fun along the way. Enjoy the ride. I work hard actively hunting down our goals. But I get to be me… Just a goofball entrepreneur that loves to #lift ……. And thats pretty damn cool. #fitness #fitfam #fitnessentrepreneur #fun #crossfit #bodybuilding
Charles had eyes for a career in the fitness industry for many years before he and his wife Jill decided to acquire a failing gym in their area. Since they took the leap mid-2015, it’s been a rollercoaster of challenges, successes, and massive growth. This week’s episode is perfect for any of you aspiring entrepreneurs who are considering purchasing an existing gym.
I love this woman. We have a lot in common but one of my favorites is the fact that we both love to throw the iron around. I love you @dr_rxfit . I feel we looked good as a unit today… 😜#Swolemates #SheLifts #demBoyetts #muph #opcrossfit #america #memorialday
A photo posted by Charles Boyett (@cdieselb) on
He covers some of their biggest challenges in learning a completely new business in lightening speed. This included managing messy finances, getting the staff realigned on a new mission, and dealing with the huge overhead that comes with a globo gym/CrossFit box combo.
In the last few months, Charles’ gym has grown from 430 paying members to over 1,100 with a consistent ratio of 25% CrossFitters to 75% regular gym goers. He’s learned to fire himself from as much of the business as possible, and he’s now focusing on what he does best – kissing babies and being a man of the people!
So proud of our crew… Our holiday #bootcamp was a success. Thank you @r_thestorm_robinson for a great class… Thanks to @bornfromthecoconut for the cool video… But mainly thank you to all of the awesome @traininggroundfitness and @orangeparkcrossfit family that came out to throw down… #weBleedGreen #orangeparkcrossfit #traininggroundfitness #family #fitfam #TGFOPCFam
If you want to check out a gym website that works like a machine, check out Charles’ gym Orange Park CrossFit. To learn more about how it works and how the backend operates to automate most of the sales and marketing – visit www.barbelllogic.com and schedule a discovery session with someone on our team.
For more info on the Barbell Business events we discuss in this episode, click the links below: