Shrugged Collective

Barbell Business – How To Use Copywriting To Connect W/ Your Best Clients W/ Makena Sage – 142

This week on BARBELL BUSINESS, we interview Makena Sage. We discuss:

  • How to shift your marketing from feeling “salesy” to authentic
  • Why good copywriting is essential for connecting with your clients
  • How to strategically understand your potential client’s needs and wants
  • How to target the people you want to come in your gym through targeted copywriting

To learn more about what Makena is doing with online marketing, head over to onlinemarketingwithheart.com


Click here to schedule your Free Discovery Session call with fitness business expert & Barbell Business Podcast co-host, Markus Gerszi, to discuss the state of your box and if Barbell Logic will be a good fit for your business.

*Please note, this free discovery call is for of affiliated gym owners who are serious about developing their business.

Mike Bledsoe

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  • Hi! I just listened to this podcast, and you mentioned that there’s a visualization resource that you were going to attach to the blog page and free resources tab but I don’t see it. Can you please post!

    You guys are awesome! Thank you so much for these podcasts!


  • Sorry! Sracth that last comment! I see it above (doh!). I’m used to seeing the video/visual version of your podcasts on the page and assumed the above was just that!

    Thanks again!

  • This has been big for me. After going to prison, I realized I had a lot of wisdom and shared experiences (feeling guilty and going through hardship) that I could use to relate to my audience.

    I’d recommend not just authenticity, but vulnerability. Obviously that’s a part of being authentic, but get into that mindset before writing copy and it can work wonders.

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