Shrugged Collective

How the Marketing Game Has Changed for Crossfit Gyms – Barbell Business

Audio: iTunesStitcher

This week on Barbell Business we chat with Andy Petranek, creator of the Whole Life Challenge and founder of Crossfit Los Angeles.

You know the story by now. Today there are some 10,000-plus Crossfit gyms around the globe. The scene continues to experience a massive boom, but what you might not know very well is the backstory. There was a time before the boom, so to speak. Crossfit LA was the 9th affiliate ever.

Andy and his team have seen a lot of changes since the beginning. They have navigated a very challenging, rapidly expanding marketplace and have kept pace with this growth. This has required a lot of experiment, change, and hard lessons learned along the way.

Check out Andy’s story. Learning that history will help you prepare for the future, of course, but it might also help you to avoid some of the common mistakes that could kill your business.

Enjoy the show,


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Chris Moore is a writer, recovering meathead, fledgling raconteur and rabid imbiber. He's also cohost and resident potty mouth on Barbell Shrugged, a weekly podcast devoted to Crossfit, strength, fitness and all things brash. His experience is drawn from over twenty-years spent training for and competing in American Football, Powerlifting, a bit of strongman and a dash of mixed martial arts. Also, it's possible that he's had one too many cups of coffee. A caffeine fever is a hell of a thing, you know?


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