Shrugged Collective

Making Money In Fitness – Barbell Business

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This week on Barbell Business we’re answering a few questions that will help you increase your value and grow business. Starting from the top…

Is it possible to make a living in Crossfit without owning a gym? 

Sure, although owning a gym is a great way to do it. You certainly have a lot more freedom. And you can surround yourself amazing people.

But if that doesn’t work, coaching is probably the next best option. There are always opportunities for sharp, hard working people that want to coach well. Study as hard as possible. Find a great gym, then go contribute value anyway you can. In time you’ll be right in the coaching mix, if you put in your time.

These are the traditional options. But let’s not forget, thanks to the modern internet you can do pretty much anything you want. Launch a site and offer your value to anyone in the world. Listen to what people want and then give it to them, in any way you can. Help them. Go work for a company like Wodify, Rogue Fitness or FitAid, etc, that is heavily rooted in health and fitness. The options are endless.

A photo posted by FitAID/LifeAID BevCo (@fitaid) on


How can you increase your value in the gym?

A very easy thing to do is to sell. As a commissioned sales person you can help grow the business by bringing in new clients, and of course share in the benefits. The harder you work, the more you’ll make.

We suggest you ask for 10% of the total value of every contract sold. You won’t much of a salary at the rate, if any, but there will be a very strong incentive to get clients in the door, which is best for everybody involved. It’s hard to sell when you don’t have to.

Selling is only one way to add value. You could also just spend more time learning. Read books, listen to podcasts, and surf YouTube for great coaching videos. Go to any seminar you can. Gather ideas and bring them back to the gym. That’s incredibly valuable for everyone in the business. Just do yourself a favor and focus. The more niche and well-versed you can be a just a few things, the more valuable and influential you will be.

Ultimately you have to focus on how you can help the gym run better and make more money. If you can do that (You can!) then your value will definitely increase. In fact, you’ll probably end up making a great living. Especially if you can learn to market yourself well and project that value effectively.

You don’t need advanced marketing knowledge to get started, although that will be very useful later on. For now just go read, “How to win friends and influence people.” You’ll be glad you did.

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A must read.

What are some creative ideas to make more money outside of coaching Crossfit classes?

Again, the very best thing you can do is to invest in yourself and become a content expert. Be very specific. Niche down. Start offering additional services in this specialty. Coach it in your gym. Teach it wherever you can. Video tape it or wrap the information up in an eBook. Sell it on your site. This is a great evergreen way to boost passive income. Also, it’s something that you can easily scale up with technology and teamwork.

Next week on part 2 we’ll tackle 4 more questions and offer you some useful ways to make more dough.

Stay tuned,


For more

  • Make sure to checkout past episodes of the podcast on iTunes and Stitcher. If you dig the content, please leave a comment or review.
  • Need help getting your gym business growing? Start with the Faction Fundamentals Blueprint.


Chris Moore is a writer, recovering meathead, fledgling raconteur and rabid imbiber. He's also cohost and resident potty mouth on Barbell Shrugged, a weekly podcast devoted to Crossfit, strength, fitness and all things brash. His experience is drawn from over twenty-years spent training for and competing in American Football, Powerlifting, a bit of strongman and a dash of mixed martial arts. Also, it's possible that he's had one too many cups of coffee. A caffeine fever is a hell of a thing, you know?


    • I guess you’d have to ask them. We’re not those companies. That said, they market, they manufacture, they have social media and accounting teams. Whatever it is you do, you can do it for a company that is involved in health and fitness. Beats working for a corporate machine that really isn’t interested in what you like.

  • Great stuff! Lots of gyms throw everything out there but dont talk about the VALUE they give their clients and how it differs from other gyms/business competitors. Thanks for highlighting. dan

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