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Why Evolving (in fitness, and in life) Is Scary But Worth It, with Steph Gaudreau — Muscle Maven Radio Episode #20

This podcast is all about evolution: how scary, difficult, frustrating, and ultimately freeing empowering it can be to figure out how to let go of things that aren’t serving you anymore and allow yourself to grow, change, and move on. Whether in fitness, business, relationships, or life in general, the key to authenticity and happiness is being able to learn from your experiences, pick and choose what works for you, and sometimes, take a leap into the unknown. Today’s guest, nutritional therapy consultant, podcast host, author, and fitness and nutrition coach Steph Gaudreau talks about her own journey, including her recent significant rebranding and all the fear that comes with rebuilding after the painstaking process of building a brand and a following. Steph talks about shifting priorities, stepping out of a “scarcity mindset,” and how staying true to yourself, even when that truth changes, is the best way to live and build a business.  

Steph Gaudreau’s mission is to help women create bigger, bolder, fiercer lives — by building health from the inside out She’s a Nutritional Therapy Consultant, author, blogger, coach, podcaster, and the creator of the former Stupid Easy Paleo. Steph wrote the best-seller The Paleo Athlete: A Beginner’s Guide to Real Food for Performance in 2014, and her award-winning book, The Performance Paleo Cookbook: Recipes for Eating Better, Getting Stronger & Gaining the Competitive Edge. Her upcoming book The Core 4, due out in July 2019, shares her Core 4 pillars of health. Steph hosts her Harder to Kill Radio podcast, where she talks all things fitness, nutrition and mindset about how to build unbreakable humans. She’s also the creator of the Core 4 health program, and the Women’s Strength Summit. Steph’s an accomplished strength coach (USA Weightlifting Level 1) and is the creator of fitness programs like Made Strong, Basic Barbell, and Oly Lifting Basics. She coached Olympic weightlifting at CrossFit Fortius in San Diego for 3.5 years and holds numerous CrossFit certifications.

Minute Breakdown:

0 – 17  Ashleigh starts the podcast by talking about her own health and fitness journey and evolution  


17 –  27 Steph talks about what it’s like to have a busy online business, how she structures her day, and tips for how to stay focused and avoid distraction when working from home    


27 –43  Ashleigh and Steph talk about stepping out of fitness-related comfort zones, including switching from CrossFit to Brazilian jiu jitsu, and how her background in CrossFit and Olympic lifting helps inform her current movement and exercise

43 – 49 Talking about her rebrand from her popular Stupid Easy Paleo platform to her new eponymous brand, with less of a focus on a specific diet protocol and more on helping women with nutrition, fitness, and mindset: helping women find their voices and feel empowered to take up space in their lives and careers  

49 – 1:02 Learning about the pros and cons of labels and categories, whether it’s labeling your brand or your nutrition or your fitness approach; how it can be both helpful and limiting

1:02 – Discussing the evolution of her fitness and business and how she learned to worry less about making everyone happy and more about making herself happy, through supporting other women in their journeys. So often, women are expected to be “palatable” to everyone, says Steph: not too strong, not too outspoken, pleasing and cute and happy to fit in to the mold others set for them. But doing the hard work of staying true to ourselves, even when it’s hard, will reflect positively in our businesses, our relationships, and even our fitness.

Follow Steph on social media @steph_gaudreau, and learn more about her books, programs, podcast, and coaching at stephgaudreau.com  

Reach out to me on Instagram @themusclemaven to say hi and tell me what you thought of the podcast, head to ashleighvanhouten.com to sign up for my weekly health and fitness newsletter, and if you enjoyed the episode please share on social media and leave me a nice rating and review on iTunes!

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Learn more about how Beekeeper’s Naturals can support immunity, energy, and health for active people – check out www.beekeepersnaturals.com/musclemaven to see some of Ashleigh’s favorite products and use the code musclemaven for a 15 percent discount on anything you buy!


Train smart,

Mike, Doug and Anders



Anders Varner

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