Shrugged Collective

Barbell Business – Heal Your Gym w/ the Rx for Leaky Funnel Syndrome

This week on BARBELL BUSINESS, we discuss:

  • What a marketing/sales funnel is and why it’s important to understand the phases
  • The symptoms of leaky funnel syndrome
  • How to heal your leaky funnel
  • How lifecycle marketing has replaced the traditional approach to marketing tactics
  • How lifecycle marketing is a much more simplified yet amplified approach to growth and retention
  • An introduction to the Ultimate Lifecycle Marketing Challenge (learn more here)

In this show, we’ve covered the definition of lifecycle marketing, what makes it an effective tool in your marketing arsenal, and guidelines to consider when designing a lifecycle marketing strategy. Be sure to take the Ultimate Lifecycle Marketing Challenge, a 5-day video series of lessons and a worksheet which will teach you some best practices and practical tips for maximizing the effectiveness of your communications at each point in your member’s lifecycle.

Enjoy the show!

Mike Bledsoe


  • Hey BBbusiness team,

    I’m from Melbourne Australia, i was wondering whether you had it in your plans to come out of US for the mastermind series or anything of the bbbusiness nature in 2016/17? I would REALLY love for you to come out, and would happily facilitate.


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