Shrugged Collective

Online Business and Podcast Consulting with Doug Larson (3 sessions)



Doug Larson has been a prominent entrepreneur in the functional fitness industry since 2009. He got his start as one of the co-owners of Faction Strength and Conditioning (CrossFit Memphis) in Memphis, TN. Working with co-owners Mike Bledsoe and Rob Conner, Faction Strength and Conditioning has become one of the Mid-south’s go-to faculties for CrossFit, weightlifting and general fitness and health (sold in 2018).

Since his time running the gym, he’s built one of the highest rated fitness podcasts in the world; Barbell Shrugged which serves as the engine for completely virtual company earning many millions in revenue. He has also hosted many other popular shows including acting as lead host of the YouTube exercise technique series TechniqueWOD, The Barbell Business Podcast, The Daily BS and Full Depth.

Regarding coaching and consulting Doug specializes in the following areas of business:

  • Best practices for building and growing a successful podcast
  • Digital sales and marketing
  • Building systems for lead generation and revenue growth
  • Launching online products, training programs and events
  • Building financial and marketing metrics and dashboards to track progress
  • Strategies and tactics for managing a 100% virtual team
  • Project management
  • Digital product ideation, creation and promotion
  • Social media and email marketing
  • Most things related training…

Interested in Podcasting?

Doug’s here to help you use your podcasts and podcast advertising to connect with a targeted and engaged audience.

Podcasting provides you with the opportunity to communicate with your target audience in a direct, intimate, and fun way. It allows your brand’s voice to be heard, including tone and inflection, exactly how you intended. Whether that is producing a podcast, being a guest on other podcasts, or advertising on other shows, podcasting is quickly becoming a powerful branding tool that could be an integral part of your marketing strategy.

Doug’s here to help your fitness business and/or podcast in 3 major areas:

Podcast Launch – Have a great idea for a podcast? Let us walk you step by step through assessing your market, launch, and content strategy.

Monetizing Your Platform – Creating revenue strategies for your podcast allows your show to grow, pays for marketing, and keeps you in the game.

Podcasting Expertise – With over 35 million lifetime downloads, we know how to create, build, maintain, nurture, and grow an audience.

Let Doug be your guide to creating, building, and monetizing your podcast.

If you’re interested in working with Doug please email [email protected] and ask to setup a 15 call with Doug to ensure you’re a good fit for each other. If you both agree that you want to work together then you can come back to this page and invest in your sessions together.

However, if you’re a big fan and are very confident he’ll be able to help you with your specific needs then click the button and get signed up! Doug will reach out to you within 24 hours to schedule your first session together.

If you have any questions you can email [email protected]. 🙂


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