Shrugged Collective

Finding Purpose in Prison w/ Eric Bassett  — Real Chalk #49

Eric Bassett is the brain behind EB30X, a 30-minute workout that changes lives. His brick-and-mortar gym is located in Illinois, but he trains people around the country and he won’t turn anyone down no matter what their physical limitations are. Everyone wants to train fit people, but Eric is working hard to bring fitness and health to the people who need it most. The videos of him training with clients (or “teammates,” as he calls them) who have upwards of 100 pounds to lose have gone viral and gained him lots of attention in the fitness world.

I sat down with Eric at the Fit Expo in San Diego to talk about his brand and his experience with building his business. We discuss the similarities and differences in our stories, how we found our callings, and why failure isn’t the worst thing. Turns out, landing in a federal prison camp can be exactly what needs to happen for you to figure out what your purpose in life is—who knew?! Plus, we take some hits at those pyramid scheme-based shake companies, hate on water breaks and Botox, and deal some hard truth about what it takes to be a successful entrepreneur. This episode is a wild ride, don’t miss it!

– Ryan

1:30 Ryan’s opinion on people who take water breaks
2:50 EB30X and traffic lights
3:20 Why burpees are important for life
6:15 The difference between CrossFit and EB30X
9:00 Weight loss success stories
11:00 How to train a 700-pound client
18:25 Why follower counts don’t matter
20:30 The secret to building a social media following organically
21:00 How to lose weight and get healthy (the truth no one wants to hear)
24:15 Why your shakes aren’t changing your life or making you rich
29:30 Why Chalk was a bad idea that worked
37:00 Why fitness isn’t reaching the people who need it most
38:20 Fit Expo needs a name change
39:30 Ryan’s thoughts on Botox
40:45 Take the stairs, not the elevator—why rapid results aren’t worth it
43:20 What federal prison camp, XI Batteries, and EB30X have in common
48:15 Are you trapped in your own mind?
51:00 How to own a Ferrari
55:15 The difference between fulfillment and success
56:50 Where to find EB, and an update on Sherry

Connect with Eric Bassett

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Resources: EB30X


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