Shrugged Collective

Real Chalk  — Acquisition & Retention w/ Jim Crowell  — 33

Jim Crowell is the CEO of OPEX Fitness. Above all, he loves building businesses and mentoring coaches and business owners to enjoy inspiring, fulfilling, and successful careers. Prior to becoming the CEO of OPEX Fitness, Jim started, grew, and sold multiple successful gyms in Pittsburgh, PA.

Prior to his fitness career, Jim successfully traded commodities for a hedge fund in Austin, TX. He also holds an MBA from the University of North Carolina, two Bachelor’s Degrees from Penn State University, and the Core Course Designation from Harvard University.

In this episode, we learn about Jim’s journey, including how he entered the hedge fund world where he learned the importance of continuous learning, and how he came into OPEX as a coach, but wanted to tweak out the business side. We also talk about how he educates new OPEX gym owners (over 65 gyms), how to handle gym’s two biggest problems – acquisition and retention, how to get people in the door and keep them there, and more.


– Ryan and Yaya

Connect with Jim Crowell

Image may contain: 1 person

Connect on social: Instagram, Facebook

Resources: OPEX Fitness

A post shared by Jim Crowell (@crowelljim) on

Please support our sponsors

Four Sigmatic

Now you can drink your mushrooms! Four Sigmatic (@foursigmatic) delivers a wide variety of mushroom drinks from coffees, over matchas all the way to hot chocolate. This stuff is seriously magic and has the power to seriously put you on fire or finally help you to chill out. Head over to foursigmatic.com/chalk now or simply use code: CHALK for 15% off site wide.


We all love eating food and you know Ryan and I are no exception. But even with the massive amounts of food we eat, even we have trouble getting all of our greens. Organifi (@organifi) solves that exact problem and does it in the most delicious way possible. Their drinks provide quick and easy nutrition on the go and are packed with a big selection of super foods. You can now use code: REALCHALK over at organifishop.com for 20% off and finally get your green on!

Mike Bledsoe

Add comment

Follow us

Don't be shy, get in touch. We love meeting interesting people and making new friends.