Shrugged Collective

Barbell Business – Re-imagining Your Box’s Sales Process and Culture Cure: w/ Lachy Rowston & Raph Freedman from The Mind Muscle Project

This week on BARBELL BUSINESS, we interview Lachy Rowston and Raph Freedman from The Mind Muscle Project and discuss:

  • The day-in-the-life of young fitness entrepreneurs
  • How to sell 100% of your gym memberships on the phone without ever having to do the free intro session
  • How to close over 50% of those sales calls
  • How to cultivate intentional and consistent culture at multiple gyms

To listen to The Mind Muscle Project, find them on:

To learn more about their other businesses, visit:

Enjoy the show!

Gym owners: Be sure to take the Ultimate Member Lifecycle Marketing Challenge, a 5-day video series of lessons and a worksheet which will teach you some best practices and practical tips for maximizing the effectiveness of your communications at each point in your member’s lifecycle.

Mike Bledsoe

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