This week on BARBELL BUSINESS, we interview Lachy Rowston and Raph Freedman from The Mind Muscle Project and discuss:

• The day-in-the-life of young fitness entrepreneurs
• How to sell 100% of your gym memberships on the phone without ever having to do the free intro session
• How to close over 50% of those sales calls
• How to cultivate intentional and consistent culture at multiple gyms

To listen to The Mind Muscle Project, find them on:

• Instagram:@lachyroston and @raphfreedman
• Their website: themindmuscleproject.com
• iTunes: https://itunes.apple.com/au/podcast/the-mind-muscle-project/id934619356?mt=2

To learn more about their other businesses, visit:

• Peak Chocolate: www.peakchocolate.au
• CrossFit Creature: www.crossfitcreature.com

Enjoy the show!

Gym owners: Be sure to take the Ultimate Member Lifecycle Marketing Challenge, a 5-day video series of lessons and a worksheet which will teach you some best practices and practical tips for maximizing the effectiveness of your communications at each point in your member’s lifecycle.