Shrugged Collective

Barbell Business – What Everyone Needs to Know About Social Entrepreneurship w/ Blayne Smith

This week on BARBELL BUSINESS, we interview Blayne Smith of Team RWB and discuss:

  • The impact of social entrepreneurship and non-profits in the fitness community and industry

  • Key business principles you must master to run a successful non-profit or for-profit organization
  • How financial and operational practices used in non-profits can help systemize and sustain a for-profit business
  • How your box can benefit and even profit from teaming up with non-profit organizations

What can a successful non-profit organization teach you about running your for-profit business? Quite a bit actually.

This week on BARBELL BUSINESS, we interview Blayne Smith, executive director of Team Red White & Blue, a non-profit organization for veterans with over 100k active members in 108 chapters nation-wide.

Blayne shares the lessons he’s learned and business practices he’s applied to build Team RWB into one of the fastest growing non-profits in the fitness industry.

He also explains why operating lean, making smart investments, building your organization’s culture and on-boarding the right people are absolutely essential for success in both non-profit and for-profit businesses.

Finally we’ll dive into how your box can leverage the power of social impact organizations to improve community, stand out among the crowd of gyms and convert and retain more members. Find out how you can become involved with Team RWB here


Mike Bledsoe

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