Shrugged Collective

Tero Isokauppila: Santa Sold Shrooms and Why Adaptogens Improve Workouts and Performance — The Bledsoe Show #114

Tero Isokauppila is a a Finnish nomad turned into a fungi lovin’ foodpreneur. He is the president and founder of Four Sigmatic — A mushroom and superfoods company that creates products to help you live a better and healthier life. Tero’s dream is to bring back the ancient mushroom wisdom to modern lifestyle.

In his native Finland, Tero grew up on his family’s centuries-old farm regularly foraging for mushrooms. He holds a degree in both chemistry and plant-based nutrition from Cornell University, and was awarded a Finnish innovation award for discovering that the Japanese matsutake mushroom also grows in Finland.

Tero was chosen as one of the world’s Top 50 Food Activists by the Academy of Culinary Nutrition, and has been featured in Vogue, Time, Forbes, Harper’s Bazaar, and more. He’s also the author of Healing Mushrooms: A Practical and Culinary Guide to Using Mushrooms for Whole Body Health.

In this episode, we talk about why mouth breathing means your disconnected, why Tero started Four Sigmatic in 2012 and what his inspiration was for introducing mushrooms and adaptogens to become an 8 figure business, why adaptogens give you leeway to navigate hard times in life, natural vs. synthetic and the pursuit of truth with science, and much more.

Enjoy!

-Mike

P.S. Check out Tero’s past appearances on Shrugged Collective: The Man, The Myth, The Mushroom: Storytime with the Founder of Four Sigmatic, Tero Isokauppila  — Real Chalk #50, and Barbell Shrugged  — The Magic of Mushrooms w/ Tero Isokauppila  — 324.



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