Shrugged Collective

The Business of Weightlifting

Podcast links: iTunesStitcher

The popularity of WEIGHTLIFTING is currently exploding. Every day new athletes are flooding into gyms all around the world to learn the lifts. If you coach or own a gym, the opportunities are endless. This week on Barbell Business, we’ll help you to get started.

The first step is always to expand your knowledge. Spend all the time you can studying and coaching the lifts. Better still, invest in great coaches who can teach you something new and improve your team.

That’s the key – Continuing education, daily refinement and investment in great people will form the foundation of everything you do, both in the gym and in business.


Create a great environment for weightlifting and your clients will love it. The community will also grow strong and prosper, which is great for business. Outside of normal training, try offering an introductory weightlifting course for new athletes. It’s easy and doesn’t require much equipment.

All you need is the knowledge and experience base that you’re continuously cultivating.

With time you can try your hand at hosting competitions, seminars and maybe even certifications – All are excellent options for creating exposure for your gym, and also bonus income. What’s more, if you capture that content and put it online, you can easily scale your services to a global audience.

In that sense, weightlifting can take you from your gym to anyplace in the world. It can allow you to teach anyone, anywhere, at anytime. All you have to do is start investing, right now.


Want to grow your gym business? Check out the Fundamentals Blueprint.


Do you want to create a weightlifting team of your own? Got questions about opening up your own gym, or hosting competitions, seminars, and anything in between? Just leave a comment for us below.

We’d love to help you out.

Also, if you’ve got a great example of how you’ve found success with weightlifting, please share it. We’d love to hear your story.

Enjoy the show,



Chris Moore is a writer, recovering meathead, fledgling raconteur and rabid imbiber. He's also cohost and resident potty mouth on Barbell Shrugged, a weekly podcast devoted to Crossfit, strength, fitness and all things brash. His experience is drawn from over twenty-years spent training for and competing in American Football, Powerlifting, a bit of strongman and a dash of mixed martial arts. Also, it's possible that he's had one too many cups of coffee. A caffeine fever is a hell of a thing, you know?

Add comment

Follow us

Don't be shy, get in touch. We love meeting interesting people and making new friends.