Shrugged Collective

The Strong Coach  — Secrets to Overcoming Distractions and Being The Best Coach w/ Jeremy Thiel — 1

Jeremy Thiel has been successfully running his box, CrossFit Central for 13 years! As a box owner, he kept focus on challenging himself and those around him to consistent excellence.

Blessed with the heart of an athlete, mind of a leader, and an entrepreneurial spirit, Jeremy is not only effective in his approach to business, but also extremely gifted in motivating people to achieve their own goals. His intense drive and dedication to succeed in the life has laid the foundation for his innovative approach to leadership.

In this episode, Jeremy shares his story about getting into CrossFit early in 2005, and how he established himself early by attending the L1 seminar every 6 weeks. He also talks about his career as a competitor, and when his CNS hit a point that removed him from competition, and led him to take over a year off from training, until he found the Wim Hof Method.

Jeremy soon underwent a mindset shift that turned his gym into an explosive business. He explains that his awesome team of coaches is formed not through training, but on instilling in them ideas of mental growth and responsibility. He also talks about his strategies to continue his own learning in how the human body works, and much more.


– Mike

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Spreading the Love

Once he shifted from focusing on “money currency” to “love currency” is when his business started to explode. Jeremy also lives by Gary V’s motto of remembering that he has never “made it”. He must always stay humble and hungry. There is never a point where people should serve you, everyday is your first day.

“You’re a coach and you are gonna coach!” — Jeremy Thiel

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Key Takeaways

  • Dive-in  —  When Jeremy found CrossFit in 2005 he dove into CrossFit. After his first L1, he would take the L1 course every 6 weeks. Through the seminar, he was able to formulate tons of relationships that helped to establish him in the CrossFit space.
  • Wim Hof breathing  —  Jeremy committed to the Wim Hof program with a couple of his coaches and it changed his life. It was foundational for recovering his nervous system. It helped him to deal with the paranoia and anxiety of not training.
  • Lifestyle vs. competition — The sport of CrossFit shifted and gym owners had to decide whether they wanted to have a business or a competition team. It is good to have both, a culture focused on fitness longevity, while still having competitors as leaders to inspire other members.
  • Heart math  Studying how the electromagnetic field of the heart impacts our environment. Studies show that when there is a sense of community, heart electricity will sync up between individuals and helps with getting out brain and heart to communicate.
  • Currency  —  There are various types of currency that Jeremy like to measure. Money currency, skill currency, community currency, and most importantly, love currency, which includes empathy, encouragement, and affirmation. It is important as a coach to shift from financial currency to love currency.
  • Body as a system  —  Jeremy recently started to look at the body as system rather than in parts. The body isn’t organs, muscles, and bones separately, but rather a system that works cohesively.

“I’ve transitioned to CrossFit culture from CrossFit competition.” — Jeremy Thiel

Connect with Jeremy Thiel

Connect on social: Instagram, Facebook

Resources: CrossFit Central

Mike Bledsoe

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