This week on BARBELL BUSINESS, we discuss:

• Why your website is the most important point of contact in your digital marketing plan
• How to optimize your website to convert online visitors into clients
• How to effectively tell your gym’s story through imagery and video
• The most important things to include on your website including testimonials, CTAs, lead magnets, and more

Also be sure to check out the free download we included here. We’ve put together a cool infographic explaining the anatomy of a gym website that authentically and effectively communicates your gym’s offerings to your community.