It’s Christmas time in Sweden, and there’s no one we’d rather share the experience with more than our friend and favorite bad-ass, Christmas Abbott.
We had an amazing time together in Halmstad learning how the worlds finest barbells are made. Now, our Scandinavian journey continues north about an hour and a half to Gothenburg, Sweden’s western-most city.
This town is known for its inventive spirit, bustling squares, and endless shops nestled within tightly clustered cobbled streets. Also, there’s always time for seafood, silly hats, and polar plunges.
We’re in town to check out the Swedish Fitness Festival, one of Europe’s largest gatherings for strength and conditioning professionals and enthusiasts.
We teach, we train, and we take time to soak up the local Christmas culture, which incidentally, includes quite a bit of hot chocolate, tiny powdered donuts, and bumper car shenanigans.
You’ve been good all year, baby. It’s time you had your treat. Get ready for Barbell Shrugged, Christmas style.